Dental Practice
Just Smile
- Industry
- Dental & Medical
- Location
- Luxembourg
- Scope
- Design, build, launch
- Timeline
- 4 days
The brief
A small private practice with a long waiting list and a website that had not been touched since it opened.
The care was calm, private and expensive. The website was none of those things — a stock photo of a stranger's teeth, a phone number in the footer, and no way to book.
Before
What was there
The site the business had been sending people to. Reproduced from the original, structure and words intact.
Direction
How we approached it
- 01
We took the practice out of the clinic category entirely and treated it like a space: daylight, quiet, architecture, restraint.
- 02
Booking moved to the front of every page, on a phone as well as a desktop, because that is the only action that matters.
- 03
Treatments were rewritten in plain language — what it is, what it costs, how long it takes.
Desktop
Desktop screens
Mobile
Where it actually gets read
Most visitors arrive on a phone, often outside, often in a hurry. The phone layout is designed first, not squeezed down afterwards.
The one action that matters stays within reach of a thumb on every screen.
Before / after
The same company, thirty seconds apart
Result
A site the practice is happy to put on the door, and a booking flow that takes under a minute on a phone.
- Art direction
- Website design
- Development
- Launch
Next project
Maison Helfent
Real Estate
Your business alreadydeserves a better website.Let's build it.
Tell us what you do and where the current site falls short. We'll come back with a direction, a price and a date.